Original 70s Textile Design - Botanical Gouache "Composition 23"
Abstract expressionist cut design. Stamped on the reverse with the design studio's name and number. Illegible signature.
We offer a small number of these original illustration designs created by this studio based in Alcoy (Spain), which could be perfectly combined or form sets if buyers so wish. Designed to be woven or printed on fabric, the artist has restricted the number of colors used for production reasons.
Hand-painted in gouache, the pieces were originally created for home textile companies that emerged in the Alcoy region (Spain) during the 60s to 80s, some of which still exist today.
Before the 1960s, there was a major crisis that prompted the transformation of the region's textile industry, moving from textile production sold as raw materials for various uses to specialization in home textiles and the evolution towards Jacquard fabrics made with cotton and synthetic fibers with a higher perceived value by consumers. This marks the beginning of international export of goods to third countries, as labor in Spain was still cheap compared to many European countries and the US.
At that time, a new profession was also born: textile designer. Most of this collection we now offer consists of designs conceived for bedspreads, beach towels, or tea towels.
Stamped with the studio name and reference number on the back.
As these are original sketches and artworks from the period, they are unique pieces with exclusive availability and do not allow for customization services. To request a quote, purchase a combined series, or receive detailed information about framing and acquisition, please send your inquiry to hello@jovervalls.com and our team will assist you individually.